What happens when you bring two powerhouses of data together? Serious results! Over several months of dedicated data dissection and application, we brought DarkOwl’s LinkedIn cost per lead down by 92%.
Click-through of LinkedIn ads up 32%
LinkedIn cost per lead down 92%, from $6,000 to $440
Contacts from search increased 128% year-over-year
Added 7 new contacts per month from search
DarkOwl offers the world’s largest commercially available database of information continuously collected from the darknet as well as tools to identify risk at scale. Their tools allow organizations to take action to prevent potentially devastating cybersecurity incidents.
DarkOwl asked us to help them build a pipeline of qualified leads through SEM, LinkedIn ads, and email channels. Their customers tend to be large accounts with other businesses, so each qualified lead is hard to get and highly valuable.
We succeeded in improving the quality of traffic in the sales pipeline. Linkedin ads saw a 32% boost in click-through while the cost per lead came down from $6,000 to $440, a drop of 92%!
For search ads, contacts increased by 7 per month for a total of 128% year-over-year.
Through careful analysis of DarkOwl’s data, we were able to make their paid search efforts more targeted and precise. This included revamping the creative with more targeted messages. The strategy worked and we were able to bring down the cost per lead while increasing new contacts.
Plus, the new leads are more relevant and have a better understanding of DarkOwl’s offerings. The right messages are getting to the right prospects.
Results were even more dramatic on LinkedIn. Improved relevance and quality of content brought the cost per lead down 92%. With targeted audiences and valuable blog content, relevant traffic has a clear journey to purchase.
As experts in darknet intelligence, DarkOwl knows a thing or two about transparency. We built mutual trust by remaining completely transparent about the process and its progress.
The approach of smaller, more relevant audiences requires continual optimization and testing to stay effective. Month after month, we are able to deliver high-quality improvements for the strategies to remain relevant.
We went beyond the surface of the data to deliver high-quality insights, chasing down the “why” behind each result. DarkOwl was a great client whose deep involvement in the process made these stunning results possible.
Director of Marketing