Built to Convert

Hosted by Tyler Lane, Founder and CEO of Session Interactive, Built to Convert brings together growth-minded marketers, founders, and business leaders to explore how strategy, data, and creativity intersect to drive measurable results. From SEO and paid search to analytics and content, each episode features candid conversations, expert insights, and real-world stories that unpack what it truly takes to grow brands with intention.

Whether you’re scaling a marketing team, navigating digital transformation, or just trying to make smarter decisions with your budget, this podcast is built for you.

Paul Lewis

Cracking the AI Code: Insider Secrets With Paul Lewis

Tyler Lane•Podcasts

In this episode of Built to Convert, host Tyler Lane sits down with Paul Lewis, Chief Technology Officer at Pythian, to discuss what it really takes to win with AI in the enterprise. They explore the five-part AI readiness framework, the gap between hype and execution, and how to uncover the five percent of AI ideas worth building. Paul also emphasizes the importance of prompt engineering and highlights why data quality is still the primary barrier to AI success.

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Tyler Lane

How Data-Driven Marketing and Smart Strategy Scale Brands With Tyler Lane

Tyler Lane•Podcasts

In this episode of Built to Convert, Tyler Lane, CEO and Founder of Session Interactive, is interviewed by Chad Franzen of Rise25 to discuss how data-driven marketing and strategy help brands grow with intention. He shares how to balance analytics with creativity, why SEO is far from dead, and what makes a successful digital campaign in a crowded landscape. Tyler also provides insights on embracing AI to boost collaboration and accelerate results.

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Meet the Host

Tyler Lane

Tyler Lane is the CEO and Founder of Session Interactive, a Denver-based digital marketing consultancy specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. With over 11 years of experience in digital marketing, Tyler leads a team of seasoned professionals who deliver data-driven solutions to help clients achieve measurable growth.