How to Measure Marketing Success for Mid-Market Organizations
Marketing efforts lie in that liminal space between the abstraction of creativity and the concreteness of data. You need to think out of the box,
Tyler Lane
Tyler has more than 20 years of experience in SEO, Digital Marketing, and Analytics. Specializing in developing holistic digital marketing strategies, Tyler is obsessed with post-click engagement which is ultimately one of the most important aspects of any digital marketing campaign. Tyler is also the host of Built to Convert, a podcast for growth-minded marketers, founders, and creators looking to unlock strategies that drive measurable results.
AI Conversion Rate Optimization: A Marketing Leader’s Guide
Marketing leaders trying to use AI for conversion rate optimization are bombarded with advice designed to sell them on a particular tool. Truly understanding how
Rethinking Analytics: Turning Insights Into Revenue With Stephen Ngo
Behavioral analytics for conversion optimization helps marketers move beyond reports and turn customer data into measurable growth. Stephen Ngo of Crazy Egg explores how AI can uncover patterns, simplify experimentation, identify high-impact opportunities, and help teams create better customer experiences that drive stronger conversions and revenue.
Competing With Big Banks Through Data With Tyler Lane
Credit union data analytics can reveal which campaigns drive applications, where members drop off, and how engagement affects retention. Tyler Lane explains how cleaner tracking, better attribution, and simplified reporting help credit unions turn fragmented information into confident decisions and compete more effectively with larger banks.
Is Link Building Dead? SEO Truths With James Wirth
Discover how to build a smarter link building strategy by identifying your biggest SEO gap, evaluating backlink quality, improving internal links, and measuring real impact. James Wirth also explains why traditional SEO remains essential for earning visibility in AI-generated search results.
The Power of Conversation To Inspire Growth and Trust With Mike Lawson
Explore how credit union leadership and trust grow through authentic conversation, practical AI use cases, and stronger storytelling. Mike Lawson shares lessons from thousands of interviews on building connection, engaging younger members, and helping credit unions communicate value in a changing financial landscape.
Building AI-Ready, Human-Centered Paid Media Strategies With Navah Hopkins
AI is reshaping paid media, but human judgment still matters. This episode explores how marketers can build AI-ready strategies without losing empathy, critical thinking, or data discipline. Tyler Lane hosts Navah Hopkins as they discuss paid media automation, creative workflows, conversion values, clean first-party data, and the future of search in an AI-driven landscape.
The Real-World Integration of AI in Digital Marketing With Tyler Lane
AI is reshaping how digital marketing teams research, analyze, optimize, and report, but Tyler Lane makes it clear that human expertise still matters. In this episode, Chad Franzen interviews Tyler about how Session Interactive integrates AI into real-world agency workflows, from analytics audits and content strategy to paid media, CRO, and local SEO. They discuss where AI can speed up repetitive tasks, why human QA is essential, and how marketers can use AI responsibly without sacrificing quality, accuracy, or trust.
Building Better Brands With Brennan Gilbert
Brand strategy for growth-stage companies is about more than visuals. Brennan Gilbert explains how trust, creative direction, owned digital channels, and human taste help modern teams build stronger brands while using AI to streamline repetitive production work.
Transforming SEO From Commodity To Competitive Advantage With Matt Green
SEO competitive advantage starts with content, positioning, and measurement that connect search strategy to real business growth. Matt Green shares how brands can move beyond rankings and checklists by creating expert-driven content, reducing buyer uncertainty, and aligning SEO with revenue outcomes.
Turning Data Into Growth Opportunities With Tyler Lane
Learn how credit unions can stay relevant through brand, emotion, and digital strategy to build trust and stronger member relationships.
Making Credit Unions Matter: Brand, Emotion, and the Future of Member Relevance
Learn how credit unions can stay relevant through brand, emotion, and digital strategy to build trust and stronger member relationships.