Analytics Training
When you log into your Google Analytics account, what emotion do you feel? If you’re like many business owners and marketing managers, then you probably feel elements of dread, anxiety, and a little bit of guilt.
OVERVIEW
Guilt that you’re not using the data that’s right at your fingertips to make better business decisions and lift your marketing ROI.
The truth is, Google Analytics and Google Tag Manager are incredibly powerful and complex tools, but that doesn’t mean you should fear them.
With the right guidance and know-how, you’ll be able to leverage your website and advertising analytics and data to accurately measure campaign metrics, report on and improve your ROI, and altogether make smart marketing choices.
That’s exactly what our online digital marketing analytics training courses are designed to do.
What is Google Analytics Training?
Though Google Analytics is designed to be as user-friendly as possible, it’s still an incredibly deep and complex platform, with a steep learning curve.
Many business owners dream of being able to leverage their data to drive business growth through more informed marketing decisions, but data analysis through Google Analytics can be quite intimidating.
You don’t need to have a background as a data analyst or a degree in IT to use Google Analytics to amplify your business results, despite the fact that you may feel a little overwhelmed when you first open up the interface.
Google Analytics and Google Tag Manager training courses exist to help marketers and business owners like yourself take hold of their analytics and data to measure core campaign metrics and to drive smarter, more informed business decisions.
In our Google Analytics Training, we’ll walk you through the basics of using Google Analytics step by step, helping you become familiar with the interface as well as available reports and techniques for advanced data analysis.
WHAT YOU GET IN THIS ANALYTICS TRAINING
Our Google Analytics and Google Tag Manager training courses are designed to build a strong foundation from which marketers and business owners can develop more advanced analysis techniques.
That means our learning path starts with discovering your team’s current skill set before diving into in-depth training and breakout sessions designed to take your analytics abilities to the next level.
Here’s what you can expect from our digital marketing analytics courses:
Discovery
We’ll start with an in-depth discovery and survey of your team’s current analytics skillset. Don’t worry; we aren’t expecting anyone to be a data scientist.
This phase simply helps us to understand the most appropriate analytics and learning track for your company (beginner or advanced). It also ensures we aren’t moving too quickly or covering anything that’s already well-understood and utilized by your team.
Understanding Analytics
Before we open up the Google Analytics interface, we’ll cover a few important points about analytics in general and answer some common questions:
- What are digital analytics?
- What are the core concepts of web analytics?
- Why are they important for digital marketing?
For a lot of marketers and business owners who are new to data analytics, this gives context to the Google Analytics platform itself.
Google Analytics for Begginers
With a strong understanding of how you can leverage business analytics to drive growth and make smarter decisions, we’ll dive into the Google Analytics platform and cover these fundamentals:
- How does Google Analytics work?
- Setting up a Google Analytics account
- Installing the tag
- The main interface
- Account
- Property
- View
- Overview of reporting and user experience process
Google Analytics & Google Tag Manager Main Elements
You’ll then learn about all of the main facets and top reports for every section within Google Analytics, including:
- Customizations
- Real-time
- Audience
- Overview report
- Geographic
- Technology
- Mobile
- User Flow
- Acquisition
- Channel Report
- Search Console
- Campaigns
- Behavior
- Landing Pages
- Exit Pages
- Site Speed
- Events
- Conversions
- Goals
- Assisted Conversions
- Top Conversion Paths
- Basic Configuration Overview
- Property Views
- Filters
- Goals
- Channel Groupings
- Referral Exclusions
- Spam Filtering
Advanced Analysis & Data Management
Following on from our Google Analytics beginner training courses, we’ll then cover more advanced analysis and data management techniques.
You’ll learn about monitoring and managing data, scenarios for channel optimizations, and how you can use data monitoring to measure and report on every marketing campaign you run.
Google Tag Manager & Google Analytics Breakout Sessions
Each Google Tag Manager and Google Analytics course includes a number of breakout sessions for in-depth coaching and maximum learner engagement.
These include:
- Basic to Advanced Google Analytics Configuration
- Basic to Advanced Google Tag Manager Configuration
- Custom Reporting
- Data Studio Reporting
- Advanced Segments
- Common Report Walk-Throughs
Google Analytics and Google Tag Manager training courses exist to help marketers and business owners like yourself take hold of their analytics and data to measure core campaign metrics and to drive smarter, more informed business decisions.
In our Google Analytics Training, we’ll walk you through the basics of using Google Analytics step by step, helping you become familiar with the interface as well as available reports and techniques for advanced data analysis.
Who is this Google Analytics Training For?
Whether you’re a marketing manager looking to build upon your campaign tracking skill set, or a business executive seeking corporate training for your marketing team, our Google Analytics course is perfect for you.
Because we start from the ground up, anyone who is interested in learning more about using data analysis to create an informed and actionable insight will benefit from our Google Analytics training course.
Reviews of Our Google Analytics Training Course
We’ve been lucky enough to help marketers, and business owners across a number of industries take control of their data analytics and improve their marketing campaigns.
Just take a look at what our customers have to say about our instructor-led Google Analytics training course.
Do You Want to Take Your Google Analytics Knowledge to the Next Level?
The number one enemy of business growth is complacency, and when it comes to data analytics, simply ignoring this crucial element to online marketing isn’t going to get you anywhere fast.
If you’re feeling that familiar sting of guilt, the one that tells you that you ought to be doing something with your data and empowering yourself to make smarter marketing decisions, listen to it!
Our Google Tag Manager and Google Analytics course is specifically designed for people like you, who want to use these incredibly powerful tools to drive business growth, improve your marketing campaign tracking, and seek valuable revenue-driving opportunities.
Ready to harness the power of your data? Contact us today to find out more about our Google Analytics and Google Tag Manager training courses here.
Ready to start?
Reach out today, and we will help tailor a plan to reach your goals