Like you, we want results. It’s the only thing that matters at the end of the day. All of the jargon and buzzwords don’t matter unless it helps amplify what you already do well.

That’s the good news. Digital marketing is actually not that difficult at the end of the day. There are no tricks or silver bullets. Instead, there are just straightforward strategies that all work to one degree or another.

BUT, there is one Achilles Heel. It all comes back to your data. Because if it’s not clean, it’s not accurate. If it’s not accurate, you’re flying blind. And if you’re flying blind, you literally have no idea what works or what doesn’t. You won’t know whether that one Facebook ad campaign broke even, or whether new content for those competitive keywords are a safe bet.

Data is only valuable when you can properly make sense of it. That’s why we pride ourselves on helping to unlock growth — based on the cold-hard reality that already exists.

And that’s why we started Session Interactive. Not to chase rainbows or try to trick the next algorithm update. But to get real results based on common sense-strategies, made possible by accurate data.