Built to Convert

Built to Convert brings together growth-minded marketers, founders, and business leaders to explore how strategy, data, and creativity drive measurable results. Each episode features candid conversations, expert insights, and real-world stories that unpack what it truly takes to grow brands with intention.

Whether you’re scaling a marketing team, navigating digital transformation, or just trying to make smarter decisions with your budget, this podcast is built for you.

John Doherty

Breaking Agency Bottlenecks and Building Lasting Growth With John Doherty

John Doherty is an agency coach and the Founder of EditorNinja, a leading content editing service that has edited over 14 million words, as well as the Founder of Credo, a marketplace connecting businesses with vetted SEO and digital marketing partners. He is a serial digital entrepreneur with a track record of building and scaling service businesses, including selling both Credo and EditorNinja, and has helped agencies generate over $50 million in trackable revenue and $250 million in leads.

Pam Piligian

Transforming Credit Union Marketing for Growth and Trust With Pam Piligian

Pam Piligian, CMO of Navy Federal Credit Union, shares how credit unions can drive sustainable growth by operationalizing trust, balancing brand and performance marketing, and aligning member experience with measurable ROI.

Tansley Stearns

Transforming Credit Union Relevance and Culture in a Digital Age With Tansley Stearns

Tansley Stearns is the President and CEO of orsa credit union, a member-owned financial institution dedicated to delivering innovative, community-focused banking services across Michigan. Under Tansley’s leadership, orsa credit union has been recognized by Forbes as a Best-in-State Credit Union, and she is known for driving transformative growth and purpose-led culture initiatives across the organization, which serves tens of thousands of members. With over 25 years of experience in the credit union industry, Tansley is passionate about fostering belonging, authenticity, and bold innovation while navigating the evolving landscape of financial services.

Yash Ranadive

The Future of Video, AI, and Leadership in eCommerce With Yash Ranadive

Yash Ranadive, Founder and CEO of Videoselz, discusses the future of video and AI in eCommerce — and how leadership, personalization, and immersive content drive growth.

Mallory Russell High-impact content strategy in the AI era with Mallory Russell

What High-Impact Content Looks Like in the AI Era With Mallory Russell

As AI accelerates content creation and channels continue to multiply, standing out has never been harder. Tyler Lane sits down with Mallory Russell, former VP of Global Integrated Content Marketing at Square, to unpack what high-impact content really looks like in the AI era. They explore how integrated strategy, thoughtful use of AI, and a deep focus on audience needs can turn content from a volume game into a true growth engine.

Meet the Host

Tyler Lane

Tyler Lane is the CEO and Founder, and Lead Organic Strategist of Session Interactive, a Denver-based digital marketing agency specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. He is a digital marketing leader with over 20 years of experience consulting on digital marketing challenges and building digital marketing solutions.