AI Conversion Rate Optimization: A Marketing Leader’s Guide
Marketing leaders trying to use AI for conversion rate optimization are bombarded with advice designed to sell them on a particular tool. Truly understanding how
September 2026
Rethinking Analytics: Turning Insights Into Revenue With Stephen Ngo
Behavioral analytics for conversion optimization helps marketers move beyond reports and turn customer data into measurable growth. Stephen Ngo of Crazy Egg explores how AI can uncover patterns, simplify experimentation, identify high-impact opportunities, and help teams create better customer experiences that drive stronger conversions and revenue.