AI is reshaping paid media, but human judgment still matters. This episode explores how marketers can build AI-ready strategies without losing empathy, critical thinking, or data discipline. Tyler Lane hosts Navah Hopkins as they discuss paid media automation, creative workflows, conversion values, clean first-party data, and the future of search in an AI-driven landscape.
AI is reshaping how digital marketing teams research, analyze, optimize, and report, but Tyler Lane makes it clear that human expertise still matters. In this episode, Chad Franzen interviews Tyler about how Session Interactive integrates AI into real-world agency workflows, from analytics audits and content strategy to paid media, CRO, and local SEO. They discuss where AI can speed up repetitive tasks, why human QA is essential, and how marketers can use AI responsibly without sacrificing quality, accuracy, or trust.
Brand strategy for growth-stage companies is about more than visuals. Brennan Gilbert explains how trust, creative direction, owned digital channels, and human taste help modern teams build stronger brands while using AI to streamline repetitive production work.
SEO competitive advantage starts with content, positioning, and measurement that connect search strategy to real business growth. Matt Green shares how brands can move beyond rankings and checklists by creating expert-driven content, reducing buyer uncertainty, and aligning SEO with revenue outcomes.
Learn how credit unions can stay relevant through brand, emotion, and digital strategy to build trust and stronger member relationships.
Learn how credit unions can stay relevant through brand, emotion, and digital strategy to build trust and stronger member relationships.
Learn how to turn AI hype into real business results. Ken McLoud shares practical strategies for AI implementation, ROI, and scalable business solutions.
Learn how storytelling in financial marketing builds trust, drives engagement, and improves conversions with real-world insights.
Leveraging AI and strategic thinking for business growth is becoming essential in today’s digital landscape. As AI tools automate execution, the real competitive advantage comes from how leaders think, plan, and make decisions. In this episode, Tyler Lane explores how businesses can use AI not just for efficiency, but as a driver of smarter strategy and long-term growth.
Michael Murdoch, VP of Marketing at University Credit Union, shares insights on how credit unions can build preference and loyalty in a commoditized marketplace where products and rates are often identical across competitors. He explores the importance of evolving from a transactional institution into a lifestyle brand, focusing on authentic marketing strategies that connect with members beyond just the products they offer. Tyler Lane hosts Michael as they discuss how credit unions can maintain their mission-driven values while achieving growth and performance.
Many e-commerce brands pour money into Google and Meta ads but struggle to scale profitably in an increasingly automated and AI-driven landscape. In this episode, Tyler Lane hosts Brian Lasonde, Founder and CEO of PPC Boost, to unpack what it really takes to grow from seven to eight figures using paid media. Brian shares lessons from his agency journey, common scaling mistakes, smarter measurement frameworks, and how AI is reshaping creative workflows — without replacing human strategy.
John Doherty is an agency coach and the Founder of EditorNinja, a leading content editing service that has edited over 14 million words, as well as the Founder of Credo, a marketplace connecting businesses with vetted SEO and digital marketing partners. He is a serial digital entrepreneur with a track record of building and scaling service businesses, including selling both Credo and EditorNinja, and has helped agencies generate over $50 million in trackable revenue and $250 million in leads.