Pam Piligian, CMO of Navy Federal Credit Union, shares how credit unions can drive sustainable growth by operationalizing trust, balancing brand and performance marketing, and aligning member experience with measurable ROI.
Tansley Stearns is the President and CEO of orsa credit union, a member-owned financial institution dedicated to delivering innovative, community-focused banking services across Michigan. Under Tansley’s leadership, orsa credit union has been recognized by Forbes as a Best-in-State Credit Union, and she is known for driving transformative growth and purpose-led culture initiatives across the organization, which serves tens of thousands of members. With over 25 years of experience in the credit union industry, Tansley is passionate about fostering belonging, authenticity, and bold innovation while navigating the evolving landscape of financial services.
Yash Ranadive, Founder and CEO of Videoselz, discusses the future of video and AI in eCommerce — and how leadership, personalization, and immersive content drive growth.
As AI accelerates content creation and channels continue to multiply, standing out has never been harder. Tyler Lane sits down with Mallory Russell, former VP of Global Integrated Content Marketing at Square, to unpack what high-impact content really looks like in the AI era. They explore how integrated strategy, thoughtful use of AI, and a deep focus on audience needs can turn content from a volume game into a true growth engine.
Small and midsize businesses are facing a rapidly shifting competitive landscape as AI lowers barriers to entry and accelerates commoditization. In this episode, Tyler Lane hosts Daniel Male, Co-founder of Mariner 11, to discuss how SMEs can compete more effectively by leaning into brand strategy, prioritization, and integrated marketing. Daniel shares his journey from agency leadership to entrepreneurship, unpacks how AI is reshaping search and content, and explains why distinctive brands — not shortcuts — will be the differentiator in the AI era.
Brand marketing in higher education comes with extended decision cycles, decentralized teams, and ROI that’s difficult to quantify. In this episode, Tyler Lane sits down with Sarah Foley, Director of Brand Marketing at the University of Denver, to unpack how brand awareness, sentiment, and trust drive real outcomes over time. Sarah shares her journey from agency life to higher ed, how DU measures brand health beyond applications and clicks, and what long-funnel marketers in any industry can learn from higher education’s complex ecosystem.
Mission-driven companies often have deep conviction but struggle to translate that purpose into scalable, predictable growth. In this episode, Tyler Lane sits down with Trey Sheneman, Founder of Herald and creator of the COMPASS Method, to unpack how strategic clarity, disciplined focus, and trust-driven leadership unlock sustainable growth. Trey shares his journey from ministry to marketing, lessons learned from working with brands like John Maxwell and Dave Ramsey, and how his framework helps founders align vision, messaging, offers, and channels without losing authenticity or values
This episode takes a unique turn as Tyler Lane and Dr. Jeremy Weisz interview an AI clone of HubSpot Co-founder Brian Halligan. Together, they explore how AI is reshaping marketing, SEO, leadership, and customer acquisition. Drawing from Brian’s philosophy and experience scaling HubSpot, the conversation unpacks timeless leadership lessons, the future of inbound marketing in an AI-first era, and how founders, marketers, and agencies can adapt without losing authenticity.
In this episode, Tyler Lane sits down with Lisa Larson-Kelley, Founder and CEO of Quantious, to explore how blending creativity, technology, and culture fuels sustainable agency growth.
In this episode of Built to Convert, host Tyler Lane is joined by Brad Hendrickson, Chief Client Officer and Partner at Magnetic Creative, to discuss how brands can blend creative partnerships, data, and authenticity for growth.
In this episode of Built to Convert, host Tyler Lane is joined by Scott Leeper, Director of Community at Vistage Worldwide, to discuss how authentic, scalable communities drive organizational growth.
In this episode of Built to Convert, host Tyler Lane is joined by Jason Cormier, Founder of AI Marketing Forum, to discuss how marketers can unlock the real value of AI. They explore why most teams are overwhelmed by “the problem of too many,” how to focus on essential workflows that move the needle and how to build directive intelligence inside your organization. Jason also shares advice on integrating AI in a way that strengthens both your company and your career.