Insect Lore Takes Flight With New Blog
Insect Lore partnered with us to enhance their online visibility and SEO performance before their peak season. The results? Tons of traffic on their brand new blog.
Key Successes
74.7K
Clicks
To new blog in the first year
7.79M
Impressions
To new blog in the first year
4.2K
New Keywords
Keyword rankings in Google
Who is Insect Lore?
Insect Lore created the Butterfly Garden™ – The Original Raise and Release Butterfly Growing Kit- over 50 years ago. Today, hundreds of millions of butterflies later, their products include additional live insect kits including Ladybug, Mason Bee, Praying Mantis growing kits and insect-related playthings for families and classrooms. Insect Lore’s mission is to foster hands-on learning and an appreciation for nature, the environment, and the importance of pollinators.
Why did they contract Session Interactive?
Insect Lore turned to us for help increasing their online visibility. The primary goals were to improve SEO to make their brand even more accessible, fortify their competitively dominant position, and drive more traffic to their site. Their busy sales period, from February to June, highlighted the urgency of ramping up their digital efforts well before the peak season.
What did we accomplish together?
Through a tailored strategy that combined analytics configuration and ongoing SEO management, we helped Insect Lore achieve impressive results. Starting from 0, within the first three months, Insect Lore’s blog saw 27.4K clicks and 2.38M impressions. The brand also ranked for 4.2K additional keywords. As of November, those numbers have continued to grow to 74.5K clicks and 7.79M impressions.
Why Did We Succeed?
Insect Lore had existing high rankings for core products, so we crafted a strategy to enhance their digital footprint without disrupting their established performance. We focused on developing a robust content strategy with a clear roadmap and content calendar to capture informational searches around insect topics.
The implementation phase included addressing technical SEO issues and optimizing content. Although the client’s CMS had limitations, we worked diligently to set up the blog and ensure a steady flow of content. The process required careful coordination but ultimately led to significant improvements in search engine visibility. We managed to get the blog up ahead of the busy season so that Insect Lore was well-positioned to capture increased traffic and interest.
We started seeing results within a few weeks of executing the strategy. Our approach allowed us to adjust tactics swiftly based on early performance metrics, which contributed to the rapid growth in clicks and impressions.
Not Sure Where to Start?
Reach out today, and we will help tailor a plan to reach your goals.
Transparency
From the outset, we prioritized clear and open communication with Insect Lore. We discussed our strategy to avoid disrupting their strong rankings for core products and ensured alignment on the approach. This transparency built trust and facilitated smooth execution.
Proven Performance
Our strategy was designed to deliver measurable results. We started getting powerful results early, which allowed us to hone in on what was working and continuing to propel success.
Trust
Insect Lore’s decision to extend their partnership with us was rooted in the trust developed from our previous work on analytics. We were then able to quickly execute and deliver on our SEO promises, reinforcing their confidence in our services.
“We’re thrilled with how much Session Interactive’s recommendations have outperformed our expectations”
Spencer McManamna
Digital Marketing Manager