Why Use BigQuery with Google Analytics (GA4)?
BigQuery and Google Analytics (GA4) together offer a powerful combination for advanced data analysis and reporting. Integrating these tools allows you to handle vast amounts
Analytics
The Colorado Privacy Act: How to Keep Your Website Compliant
Warning to digital marketers: The grace period for the Colorado Privacy Act (CPA) is over as of July 1, 2024. Most companies using basic personalization
Server-Side vs. Client-Side Tracking: Which Is Better?
Server-side or client-side: which tracking option is better for analytics? The debate between server-side versus client-side tracking is more than a technical skirmish—it impacts data
