Kicking Clicks into High Gear with Pine Country’s Digital Overhaul
With a blend of technical SEO improvements and tailored paid search campaigns, Session Interactive drove Pine Country to its strongest search performance and conversion rate.
Key Successes
235%
Increase in Traffic
From Organic and SEM optimizations
90%
Reduction in Pages
By optimizing search cannibalization
3.86%
Paid Search CvR
Higher quality leads
Who is Pine Country?
Pine Country Truck and Trailer is a trusted partner for hardworking clients across Grand Junction, Montrose, and Farmington. Specializing in high-quality trailers and equipment, they pride themselves on keeping their customers’ businesses moving forward.
Why did they contract Session Interactive?
Pine Country had deep roots in its region but faced two major challenges online:
- No Paid Search Presence: Without any campaigns or ad strategy on the books, they were missing out on valuable high-intent traffic.
- SEO Hurdles: Their outdated CMS, riddled with duplicate URLs from faceted navigation, was burying their potential and reducing their visibility online.
An SEO Audit confirmed the barriers. The solution? A full-system overhaul for both paid and organic efforts.
What did we accomplish together?
With mutual trust and a clear roadmap, we delivered results Pine Country could feel in their bottom line:
- 235% Surge in Clicks within three months of launching a revamped website.
- Impressions Jumped 133%, expanding brand visibility in their core markets.
- Record-Breaking Conversion Rate of 3.86%, leading to higher-quality leads.
- Cost Per Conversion hit $48.29 in June 2025, their lowest on record.
- Trimmed Indexed Pages from 44,000+ to 4,000, honing SEO precision and clarity.
Why Did We Succeed?
At its core, our success with Pine Country came from rebuilding their digital foundation with a mix of expertise, collaboration, and focus on outcomes. This wasn’t a quick-fix story; it was a methodical, step-by-step transformation from a limited digital marketing focus to a robust and effective online presence.
When we first engaged, Pine Country’s website wasn’t working as hard as it should have. Their website, operating on an outdated CMS, made implementing SEO best practices grueling. Tens of thousands of duplicate URLs resulted in significant index bloat, leading to poor crawling efficiency and holding their rankings back. They had no paid search campaigns running at all, leaving a critical revenue channel untapped.
Our first step was clarity. We conducted a rigorous SEO audit to pinpoint exact barriers to success. The findings confirmed what we suspected: their CMS platform, designed for machinery and trailer sales, was unsuited for effective SEO. It was clear this wasn’t just a matter of “tweaking” what was there. Pine Country needed an online rebuild.
Not Sure Where to Start?
Reach out today, and we will help tailor a plan to reach your goals.
Rebuilding the Foundation
By partnering with an expert development team, we transitioned their entire website to WordPress. This move gave Pine Country far more than control and unlocked the ability to evolve their site in real-time. This gave us the proper foundation to implement our strategic recommendations.
On the paid search front, starting from scratch was a strength we leaned into. With no inherited baggage, we built campaigns carefully. We structured a solid Brand, Non-Brand, and Competitor Search campaign framework and set up a new Shopping campaign and Merchant Center account, so every component of their paid strategy could focus on driving high-quality traffic.
Session’s synchronized approach to SEO and paid search played a crucial role in driving the success seen in both initiatives. Throughout the website transition, paid advertising campaigns kept business moving. Metrics began improving steadily even while the backend infrastructure was being redefined: proof that our decisions could be trusted to move the website in the right direction.
Success didn’t come from a series of isolated tactics. It emerged from a game plan built on a connected ecosystem of SEO and paid search efforts, amplified by our ability to pivot and perform along the way.
Transparency
From day one, we recognized the importance of clear, open communication with Pine Country’s team. For the website rebuild, we presented straightforward solutions, provided detailed comparisons of development proposals, and explained every technical recommendation in practical terms. Whenever we faced challenges—from CMS limitations to working within tight schedules—our priority was to keep Pine Country’s CEO informed and empowered. Every step was aligned, right down to the daily decisions on ad copy and campaign structure. Transparency was the glue that kept this process collaborative.
Proven Performance
The performance of our changes has continued to inform and guide the project. The new website cleared out needless complexity, giving search engines exactly what they needed. The SEO strategy could now shine. Paid search was a testament to precise targeting and performance-focused execution. Combining increased clicks, improved impressions, better conversions, and lowered costs, Pine Country’s campaigns set new benchmarks for what was possible.
Trust
Rebuilding isn’t easy, especially when it means abandoning systems you’ve relied on for years. Convincing Pine Country to part ways with a familiar but limiting CMS required tact and trust. By focusing on shared goals and using data to show measurable value, we earned their confidence. By staying collaborative and transparent, we became allies rather than outsiders, involved in every pivotal decision affecting their digital future.
“We knew we needed help, but what Session Interactive delivered was beyond expectation. Our online performance has never been stronger, and their transparency made the whole process seamless.”
Nick Horrocks
CEO, Pine Country