Why Use BigQuery with Google Analytics (GA4)?
BigQuery and Google Analytics (GA4) together offer a powerful combination for advanced data analysis and reporting. Integrating these tools allows you to handle vast amounts
Katie Jones
Katie Jones is a web analytics manager who excels in turning data into strategic action. When she's not deep in GA4 or Adobe reports, she likes to hit the slopes, cook yummy food, and give her dogs too many treats.
The Colorado Privacy Act: How to Keep Your Website Compliant
Warning to digital marketers: The grace period for the Colorado Privacy Act (CPA) is over as of July 1, 2024. Most companies using basic personalization
Server-Side vs. Client-Side Tracking: Which Is Better?
Server-side or client-side: which tracking option is better for analytics? The debate between server-side versus client-side tracking is more than a technical skirmish—it impacts data
