In this episode of Built to Convert, host Tyler sits down with Chuck Aikens, Founder of Tymoo, to talk about how AI is rewriting the rules of SEO and product discovery. They discuss why traditional KPIs are breaking down, how to use AI to reverse-engineer customer journeys, and what makes content visible to large language models. Chuck also shares his approach to auditing brand relevance through synthetic personas.
In this episode of Built to Convert, host Tyler Lane sits down with Liza Adams, AI Advisor and GTM Strategist at GrowthPath Partners, to discuss how CMOs can leverage AI as a strategic advantage. They explore why product market fit matters more than campaign volume, how to prompt AI for smarter thinking, and what it takes to guide teams through transformation. Liza also shares advice on vetting AI consultants and earning a seat at the leadership table.
In this episode of Built to Convert, host Tyler Lane sits down with Brian Brooks, Founder of FreshPixelCo, to discuss why fast and flexible design drives better outcomes in today’s competitive environment. They discuss how to embed quickly into client teams, the role of “value-add” moments in exceeding expectations, and why clear boundaries are essential to creative longevity. Brian also gives advice on staying inspired while avoiding burnout.
Many brands spend too much time perfecting design and not enough time clarifying their message. This episode explores how early-stage companies can accelerate, experiment with messaging, and craft brands that resonate. Tyler Lane hosts Alaina Andreozzi as they discuss the value of minimum viable creative, structuring fractional roles for high impact, and why message clarity consistently outperforms polished campaigns.
In this episode of Built to Convert, host Tyler Lane sits down with Mark Mitton, President of Gravity Sprint, to discuss how AI is transforming marketing strategy and creativity. They explore why marketers must rethink their roles, how AI tools can boost ideation and validation, and the evolving balance between automation and human input. Mark also shares his approach to building client-specific AI models to drive smarter campaigns.
In this episode of Built to Convert, host Tyler Lane sits down with Amir Alsayegh, SEO Lead at Crocs, to discuss how to launch and embed a sustainable SEO strategy inside a global brand. They cover silo-by-silo SEO testing, aligning cross-functional teams around performance data, and the transition from agency work to in-house leadership. Amir also shares how Crocs is approaching AI integration with user value in mind.
In this episode of Built to Convert, host Tyler Lane sits down with Paul Rakovich, CEO of Clicks and Clients, to discuss smarter paid media strategies and the power of incremental growth. They explore how to optimize beyond initial metrics, why client-agency collaboration lessons from managing multimillion-dollar accounts and navigating tough client conversations.
In this episode of Built to Convert, host Tyler Lane sits down with Ryan Levander, Founder of Rednavel Consulting, to discuss how to build a measurement-first marketing strategy. They explore why most brands overlook pre-conversion insights, how to map user flows for better testing, and why strong analytics foundations drive smarter experimentation. Ryan also gives advice on bridging the gap between paid media and on-site experiences.
In this episode of Built to Convert, host Tyler Lane sits down with Paul Lewis, Chief Technology Officer at Pythian, to discuss what it really takes to win with AI in the enterprise. They explore the five-part AI readiness framework, the gap between hype and execution, and how to uncover the five percent of AI ideas worth building. Paul also emphasizes the importance of prompt engineering and highlights why data quality is still the primary barrier to AI success.
Everyone says ‘create quality content,’ but almost no one defines what that means. That’s the challenge we face as marketers today, isn’t it? To me,
In this episode of Built to Convert, Tyler Lane, CEO and Founder of Session Interactive, is interviewed by Chad Franzen of Rise25 to discuss how data-driven marketing and strategy help brands grow with intention. He shares how to balance analytics with creativity, why SEO is far from dead, and what makes a successful digital campaign in a crowded landscape. Tyler also provides insights on embracing AI to boost collaboration and accelerate results.
You probably already know the many reasons to create high-quality, easily searchable content for your website. Content can keep an audience engaged for longer, improve
