Tyler Lane

Tyler has more than 20 years of experience in SEO, Digital Marketing, and Analytics. Specializing in developing holistic digital marketing strategies, Tyler is obsessed with post-click engagement which is ultimately one of the most important aspects of any digital marketing campaign.
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Tyler Lane
Tyler Lane

Building Marketing Strategies That Go Beyond Clicks and Impressions With Tyler Lane

Tyler Lane•Podcasts

Too many marketers chase clicks and impressions, only to be disappointed when real business growth doesn’t follow. While these vanity metrics may look good on paper, they rarely reflect true performance. Tyler Lane shares how brands can shift from surface-level indicators to strategies that truly drive ROI, emphasizing the importance of integrated marketing, measurable outcomes, and modern SEO strategies that adapt to AI-driven changes.

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Jeff Tucker
Tyler Lane

Winning Organic Search Through Strategy AI and Authority Building With Jeff Tucker

Tyler Lane•Podcasts

In this episode of Built to Convert, host Tyler Lane sits down with Jeff Tucker, Senior Director of SEO at SoFi, to talk about scaling enterprise SEO with AI and authority-driven strategy. They discuss aligning SEO with internal teams for measurable ROI, using AI to streamline research without losing human oversight, and building content that earns trust in competitive fintech markets.

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Chuck Aikens
Tyler Lane

How AI Is Rewriting the Rules of SEO and Product Discovery With Chuck Aikens

Tyler Lane•Podcasts

In this episode of Built to Convert, host Tyler sits down with Chuck Aikens, Founder of Tymoo, to talk about how AI is rewriting the rules of SEO and product discovery. They discuss why traditional KPIs are breaking down, how to use AI to reverse-engineer customer journeys, and what makes content visible to large language models. Chuck also shares his approach to auditing brand relevance through synthetic personas.

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Liza Adams
Tyler Lane

Why AI Is a Strategic Superpower for Modern CMOs With Liza Adams

Tyler Lane•Podcasts

In this episode of Built to Convert, host Tyler Lane sits down with Liza Adams, AI Advisor and GTM Strategist at GrowthPath Partners, to discuss how CMOs can leverage AI as a strategic advantage. They explore why product market fit matters more than campaign volume, how to prompt AI for smarter thinking, and what it takes to guide teams through transformation. Liza also shares advice on vetting AI consultants and earning a seat at the leadership table.

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Brian Brooks
Tyler Lane

Why Fast and Flexible Design Wins in a Noisy Market With Brian Brooks

Tyler Lane•Podcasts

In this episode of Built to Convert, host Tyler Lane sits down with Brian Brooks, Founder of FreshPixelCo, to discuss why fast and flexible design drives better outcomes in today’s competitive environment. They discuss how to embed quickly into client teams, the role of “value-add” moments in exceeding expectations, and why clear boundaries are essential to creative longevity. Brian also gives advice on staying inspired while avoiding burnout.

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Alaina Andreozzi
Tyler Lane

Building Brands That Break Through With Alaina Andreozzi

Tyler Lane•Podcasts

Many brands spend too much time perfecting design and not enough time clarifying their message. This episode explores how early-stage companies can accelerate, experiment with messaging, and craft brands that resonate. Tyler Lane hosts Alaina Andreozzi as they discuss the value of minimum viable creative, structuring fractional roles for high impact, and why message clarity consistently outperforms polished campaigns.

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Mark Mitton
Tyler Lane

Using AI for Smarter, More Creative Marketing With Mark Mitton

Tyler Lane•Podcasts

In this episode of Built to Convert, host Tyler Lane sits down with Mark Mitton, President of Gravity Sprint, to discuss how AI is transforming marketing strategy and creativity. They explore why marketers must rethink their roles, how AI tools can boost ideation and validation, and the evolving balance between automation and human input. Mark also shares his approach to building client-specific AI models to drive smarter campaigns.

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Amir Alsayegh
Tyler Lane

Scaling SEO Success for Global Brands With Amir Alsayegh

Tyler Lane•Podcasts

In this episode of Built to Convert, host Tyler Lane sits down with Amir Alsayegh, SEO Lead at Crocs, to discuss how to launch and embed a sustainable SEO strategy inside a global brand. They cover silo-by-silo SEO testing, aligning cross-functional teams around performance data, and the transition from agency work to in-house leadership. Amir also shares how Crocs is approaching AI integration with user value in mind.

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Ryan Levander
Tyler Lane

Mastering Measurement-First Strategy With Ryan Levander

Tyler Lane•Podcasts

In this episode of Built to Convert, host Tyler Lane sits down with Ryan Levander, Founder of Rednavel Consulting, to discuss how to build a measurement-first marketing strategy. They explore why most brands overlook pre-conversion insights, how to map user flows for better testing, and why strong analytics foundations drive smarter experimentation. Ryan also gives advice on bridging the gap between paid media and on-site experiences.

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Paul Lewis
Tyler Lane

Cracking the AI Code: Insider Secrets With Paul Lewis

Tyler Lane•Podcasts

In this episode of Built to Convert, host Tyler Lane sits down with Paul Lewis, Chief Technology Officer at Pythian, to discuss what it really takes to win with AI in the enterprise. They explore the five-part AI readiness framework, the gap between hype and execution, and how to uncover the five percent of AI ideas worth building. Paul also emphasizes the importance of prompt engineering and highlights why data quality is still the primary barrier to AI success.

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