In this episode of Built to Convert, host Tyler Lane sits down with Ryan Levander, Founder of Rednavel Consulting, to discuss how to build a measurement-first marketing strategy. They explore why most brands overlook pre-conversion insights, how to map user flows for better testing, and why strong analytics foundations drive smarter experimentation. Ryan also gives advice on bridging the gap between paid media and on-site experiences.
In this episode of Built to Convert, host Tyler Lane sits down with Paul Lewis, Chief Technology Officer at Pythian, to discuss what it really takes to win with AI in the enterprise. They explore the five-part AI readiness framework, the gap between hype and execution, and how to uncover the five percent of AI ideas worth building. Paul also emphasizes the importance of prompt engineering and highlights why data quality is still the primary barrier to AI success.
Everyone says ‘create quality content,’ but almost no one defines what that means. That’s the challenge we face as marketers today, isn’t it? To me,
In this episode of Built to Convert, Tyler Lane, CEO and Founder of Session Interactive, is interviewed by Chad Franzen of Rise25 to discuss how data-driven marketing and strategy help brands grow with intention. He shares how to balance analytics with creativity, why SEO is far from dead, and what makes a successful digital campaign in a crowded landscape. Tyler also provides insights on embracing AI to boost collaboration and accelerate results.
Creating great content demands alignment with your marketing goals, precision in targeting your audience’s needs, valuable insights, and a structure that ensures clarity. Great content
Make the most of your hard-earned content and search optimization by linking, pruning, or otherwise fixing orphan pages. Let’s explore in-depth what orphaned pages and