
Making Credit Unions Matter: Brand, Emotion, and the Future of Member Relevance
Learn how credit unions can stay relevant through brand, emotion, and digital strategy to build trust and stronger member relationships.

Learn how credit unions can stay relevant through brand, emotion, and digital strategy to build trust and stronger member relationships.

Tansley Stearns is the President and CEO of orsa credit union, a member-owned financial institution dedicated to delivering innovative, community-focused banking services across Michigan. Under Tansley’s leadership, orsa credit union has been recognized by Forbes as a Best-in-State Credit Union, and she is known for driving transformative growth and purpose-led culture initiatives across the organization, which serves tens of thousands of members. With over 25 years of experience in the credit union industry, Tansley is passionate about fostering belonging, authenticity, and bold innovation while navigating the evolving landscape of financial services.