eCommerce Advertising: A Strategic Blueprint for CMOs and Digital Marketing Leaders
With the rise of AI and automation, eCommerce advertising is more efficient than ever. If your site is underperforming, it’s time to get in the
August 2025
From Data to Dollars: The eCommerce Analytics Playbook
eCommerce analytics sits at the core of every high-performing online business. It’s the infrastructure that lets leaders move beyond assumptions and act with confidence. Proper
Building Long-Term Enterprise Success Through Innovation and Client Connection With Keith Scandone
In this episode of Built to Convert, host Tyler Lane sits down with Keith Scandone, Co-founder and CEO of O3 World, to talk about building long term enterprise success through innovation and client connection.
Winning Organic Search Through Strategy AI and Authority Building With Jeff Tucker
In this episode of Built to Convert, host Tyler Lane sits down with Jeff Tucker, Senior Director of SEO at SoFi, to talk about scaling enterprise SEO with AI and authority-driven strategy. They discuss aligning SEO with internal teams for measurable ROI, using AI to streamline research without losing human oversight, and building content that earns trust in competitive fintech markets.