In this episode of Built to Convert, Tyler Lane speaks with Deborah O’Malley, Founder and Head of Product Strategy at GuessTheTest, to discuss reinventing A/B testing through AI and gamified experimentation.
In this episode of Built to Convert, host Tyler Lane sits down with David Stewart, VP of Innovation at Karsh\Hagan, to discuss driving digital innovation and AI adoption in marketing. They explore how to balance creativity with data, evaluate and implement new AI tools, and coach clients through the challenges of change.
In this episode of the Built to Convert, host Tyler Lane sits down with Brian Kato, Owner of Fusion Vine, to discuss scaling local SEO with AI and human-centered strategy. They explore blending automation with human oversight, mastering brand signals for stronger rankings, and creating multimodal content that drives high-value actions.
In this episode of Built to Convert, host Tyler Lane sits down with Brandon O’Connor, Founder and CEO of Trustworthy Digital, to discuss building a transparent digital agency in the age of AI. They explore how integrity shapes long-term client relationships, why adapting SEO strategies to LLM-driven search is critical, and how AI can enhance efficiency without replacing human insight. Brandon also shares predictions on how monetization and data from AI platforms will transform digital marketing.
In this episode of Built to Convert, host Tyler Lane sits down with Mariah Kamei, Vice President of Growth at IMM, to discuss how AI, strategy, and storytelling are powering smarter B2B marketing. They unpack how campaign velocity can be achieved without compromising quality, how creatives thrive with strategic constraints, and how AI tools are being integrated into content production.
Too many marketers chase clicks and impressions, only to be disappointed when real business growth doesn’t follow. While these vanity metrics may look good on paper, they rarely reflect true performance. Tyler Lane shares how brands can shift from surface-level indicators to strategies that truly drive ROI, emphasizing the importance of integrated marketing, measurable outcomes, and modern SEO strategies that adapt to AI-driven changes.
Too many marketers chase clicks and impressions, only to be disappointed when real business growth doesn’t follow. While these vanity metrics may look good on paper, they rarely reflect true performance. Tyler Lane shares how brands can shift from surface-level indicators to strategies that truly drive ROI, emphasizing the importance of integrated marketing, measurable outcomes, and modern SEO strategies that adapt to AI-driven changes.
In this episode of Built to Convert, host Tyler Lane sits down with Keith Scandone, Co-founder and CEO of O3 World, to talk about building long term enterprise success through innovation and client connection.
In this episode of Built to Convert, host Tyler Lane sits down with Jeff Tucker, Senior Director of SEO at SoFi, to talk about scaling enterprise SEO with AI and authority-driven strategy. They discuss aligning SEO with internal teams for measurable ROI, using AI to streamline research without losing human oversight, and building content that earns trust in competitive fintech markets.
In this episode of Built to Convert, host Tyler sits down with Chuck Aikens, Founder of Tymoo, to talk about how AI is rewriting the rules of SEO and product discovery. They discuss why traditional KPIs are breaking down, how to use AI to reverse-engineer customer journeys, and what makes content visible to large language models. Chuck also shares his approach to auditing brand relevance through synthetic personas.
In this episode of Built to Convert, host Tyler Lane sits down with Liza Adams, AI Advisor and GTM Strategist at GrowthPath Partners, to discuss how CMOs can leverage AI as a strategic advantage. They explore why product market fit matters more than campaign volume, how to prompt AI for smarter thinking, and what it takes to guide teams through transformation. Liza also shares advice on vetting AI consultants and earning a seat at the leadership table.
In this episode of Built to Convert, host Tyler Lane sits down with Brian Brooks, Founder of FreshPixelCo, to discuss why fast and flexible design drives better outcomes in today’s competitive environment. They discuss how to embed quickly into client teams, the role of “value-add” moments in exceeding expectations, and why clear boundaries are essential to creative longevity. Brian also gives advice on staying inspired while avoiding burnout.