Jason Cormier is the Founder of AI Marketing Forum, where he helps organizational leaders, marketers, and agency owners leverage artificial intelligence to radically increase business and career value. Previously, Jason co-founded Room 214, one of Boulder’s most respected digital agencies, which grew to $5 million in revenue and worked with leading brands such as Verizon, Adobe, and Samsung. He is a bestselling author, executive coach, and the creator of the Mutual Intelligence framework for AI education, and is passionate about building supportive communities that accelerate AI literacy and real-world learning.
About the Episode
AI tools are exploding, and marketers are drowning in options. The challenge isn’t adopting AI — it’s choosing what actually matters. In this episode, Tyler Lane interviews Jason Cormier about cutting through the noise, focusing on essentials, and building AI habits that drive meaningful business outcomes. Jason explains why most marketers are stuck in “the problem of too many,” how to get more out of tools like ChatGPT, and why directive intelligence — the partnership between your expertise and AI — is the future of modern marketing.
Key Moments
From Dorm Room to Digital Agency Growth
- How luck, timing, and a bold positioning strategy helped Jason scale Room 214 rapidly. [02:12]
The ChatGPT Wake-Up Call That Changed Everything
- How a client’s surprising use of ChatGPT forced Jason to rethink his entire business direction. [05:07]
Why Essentials Matter More Than Endless AI Tools
- Jason breaks down the “problem of too many” and why focusing on the fundamentals is critical. [10:51]
Using ChatGPT the Right Way
- How richer context, role-playing, and intentional setup dramatically improve AI’s output. [12:55]
The Three Pillars of Personal ROI in AI
- Jason shares why efficiency, quality, and innovation define how marketers should measure AI value. [18:43]
How Agencies Should Use AI Internally and Externally
- Why agencies must adopt AI for themselves before packaging AI services for clients. [23:12]
What Young Marketers Must Learn About AI
- The importance of experimentation, testing, and human insight for next-generation talent. [28:21]
Building Workflows That Future-Proof Your Career
- Why owning your own AI processes and prompt libraries will become a competitive advantage. [31:26]
Top Insights
- Start with what’s essential in AI – Narrowing your focus reduces overwhelm and helps you make real progress instead of chasing every new tool.
- Treat AI like a thought partner, not a search engine – Giving AI richer context leads to better insights, better outputs, and smarter decision-making.
- Document your workflows and tasks – Capturing steps clearly helps you identify where AI can support efficiency and free up your time.
- Share AI learnings openly with peers – Exchanging experiences accelerates everyone’s growth and uncovers blind spots you wouldn’t find on your own.
- Maintain a mindset of testing and curiosity – Experimentation ensures you adapt quickly, stay innovative, and avoid falling behind as AI capabilities evolve.
Notable Quotes
- “What I’ve learned is that if you can just focus on what is essential, you will prevent overwhelm.”
- “Progress is 20 percent insights and 80 percent actions, and we all get excited about insights.”
- “The more that I told AI about myself and my business, the more effective it was.”
- “It is really the third time in my 30-year career that something has come along like this.”
- “There’s too many freaking YouTube tutorials about all the things you can do with AI.”
Resources
Industry Experts
Companies and Organizations
Books
AI Tools and Platforms
Marketing & Learning Resources
The AI Mindset That Drives Modern Marketing
AI isn’t about replacing marketers — it’s about amplifying them. But without clarity, structure, and a measurement-driven approach, most teams never get past dabbling. At Session Interactive, we help B2B and SaaS companies implement AI in ways that strengthen strategy, improve workflows, and drive measurable revenue outcomes.
If you’re ready to build smarter, more scalable marketing systems powered by AI and analytics, let’s talk. Connect with Session Interactive now.
