Tyler Lane is the CEO and Founder of Session Interactive, a Denver-based digital marketing consultancy specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. With over 11 years of experience in digital marketing, Tyler leads a team of seasoned professionals who deliver data-driven solutions to help clients achieve measurable growth. Under his leadership, Session Interactive has become a trusted partner across industries such as finance, healthcare, technology, and travel, known for its strategic thinking and flawless execution.
About the Episode
AI is rapidly reshaping how businesses operate, but the real advantage lies in how leaders apply it with strategic thinking. This episode explores how AI is shifting the balance from execution to strategy, challenging marketers and technologists to rethink how they work, make decisions, and drive growth. Drawing on insights from multiple experts, Tyler Lane unpacks AI fundamentals, how it’s changing roles across teams, and why success depends on thinking differently — not just using new tools.
Key Moments
Paul Lewis’ Perspective on What AI Really Is
- Breaking down AI from machine learning to LLMs and what it actually means for real-world applications [1:15].
Mark Mitton on the Shift from Execution to Strategy
- How AI is flipping roles in software development and marketing toward more strategic thinking [2:49].
Liza Adam’s Approach to Better AI Prompting
- Why better outputs require better thinking, not just better prompts like GRACE [4:12].
Brian Kato on Local Marketing and Strategic Priorities
- The importance of prioritization, brand signals, and adapting to changing SEO levers [5:25].
Chuck Aiken’s on User-Centric Strategy in an AI World
- Why focusing on user behavior (not just tactics)is key as search and AI evolve [7:04].
Top Insights
- Shift your team’s focus from execution to strategy – AI automates many tasks, making strategic thinking the key driver of growth.
- Use structured prompting frameworks like GRACE – Providing clear goals, roles, context, and examples leads to significantly better AI outputs.
- Challenge AI with unconventional questions – Asking for counterintuitive or less-discussed ideas unlocks deeper insights and more innovative thinking.
- Prioritize user behavior over tactics – Understanding how customers search and make decisions ensures your strategy stays aligned with real needs.
- Invest in building strong brand signals – A solid reputation across digital and real-world channels directly impacts visibility and long-term success.
Notable Quotes
- “LLMS is just a means to prompt questions to get prompt-based answers, right?”
- “There’ll be less of those just sort of doing roles and more of those thinking roles.”
- “I would argue AI will not think differently unless we think differently.”
- “You can’t escape if you have a bad reputation that’s going to follow you online and offline.”
- “If you focus on the user, and then you do SEO, you’re aligned with Google, right?”
Resources
Industry Experts
- Tyler Lane on LinkedIn
- Paul Lewis on LinkedIn
- Mark Mitton on LinkedIn
- Liza Adams on LinkedIn
- Brian Kato on LinkedIn
- Chuck Aikens on LinkedIn
Companies and Organizations
Turn AI Into a Strategic Advantage
If you’re using AI just to speed up tasks, you’re missing its real potential. The biggest gains come from rethinking how your team operates — shifting from execution to strategy, asking better questions, and aligning your efforts with how customers actually think and behave. At Session Interactive, we help businesses harness AI alongside data and strategy to drive smarter decisions and sustainable growth.
For more insights on AI, marketing strategy, and digital performance, subscribe to the Built to Convert podcast. Ready to think bigger and grow smarter? Contact Session Interactive to see how we can help you unlock the full value of your marketing.
