Mark Kutowy is the VP of Digital Business Development at BMG360 and the Founder of AI Consultant Agency, where he helps brands and marketers apply real-world AI solutions to modern marketing and sales challenges. Over nearly 30 years in the industry, Mark has led digital business development, contributed to a five-agency rollup, and helped scale agency revenue and offerings across SEO, paid media, and full-funnel optimization.
About the Episode
Marketing is evolving faster than ever — and AI is reshaping everything from SEO to sales strategy. Yet as automation grows, authenticity still wins. In this episode, Tyler Lane speaks with Mark Kutowy about how marketers can bridge traditional expertise with next-generation AI tools. Together, they explore the evolution of SEO, the shift from vanity metrics to real business outcomes, and why genuine human connection remains at the heart of modern marketing.
Key Moments
Merging Five Agencies Into One Growth Engine
- Mark shares how he helped unite five agencies into a single powerhouse, navigating acquisitions and post-merger integration to fuel hypergrowth [01:58].
Blending Traditional and Digital Marketing
- How traditional channels like radio and TV can complement data-driven digital marketing for holistic business success [03:37].
From Dogpile to ChatGPT: The Evolution of SEO
- Mark recalls optimizing for pre-Google search engines and explains why AI-driven models are bringing back diversified search strategies [05:53].
AI’s Role in Modern Marketing and Sales
- How AI is transforming visibility, streamlining processes, and uncovering new opportunities for smarter demand generation [08:13].
Redefining Success Beyond Traffic Numbers
- Mark breaks down why conversions (not clicks) should be the north star for marketers and executives alike [11:22].
The Return to Authentic Sales Connections
- Amid rising automation, Mark highlights the renewed power of genuine, one-to-one outreach in driving deals [13:13].
Building Community and Industry Presence
- Why local meetups, trade shows, and real-world networking are more valuable than ever in a digital world [16:18].
Knowing When to Hire Sales Professionals
- When founders should hand off business development and how to make it scalable and repeatable [20:38].
AI-Powered Coaching and Accountability
- Using call recording and sentiment analysis to boost training, consistency, and sales performance across distributed teams [24:28].
Top AI Tools To Supercharge Sales
- Mark reveals his go-to tools — from ChatGPT and Claude to automation platforms like Zapier, Make, and GoHighLevel [30:32].
Top Insights
- Reevaluate your SEO and content strategy – Adapting optimization techniques for AI-driven search ensures your brand remains visible across emerging platforms.
- Train your sales teams on AI tools – Equipping teams with AI knowledge keeps them competitive and aligned with evolving buyer expectations.
- Focus on authenticity in outreach – Building genuine one-to-one relationships fosters trust and differentiation in an increasingly automated marketing landscape.
- Use AI for performance insights – Leveraging sentiment analysis and call data helps identify coaching opportunities and improve overall sales effectiveness.
- Continuously test and diversify your tools – Staying agile with new technologies prevents stagnation and positions your business to capitalize on innovation faster.
Notable Quotes
- “People have to kind of get back out that old playbook and realize, what do I need to be doing differently?”
- “Agencies that haven’t brought their sales teams up to speed on AI are going to find themselves behind the eight ball.”
- “The noise level has never been higher, so people’s guards have gone up considerably.”
- “I’m seeing that there’s a return to authenticity and one-to-one in sales.”
- “By using AI, you can go ahead and do sentiment analysis across large amounts of data.”
Resources
Industry Experts
- Tyler Lane on LinkedIn
- Mark Kutowy: LinkedIn | Twitter | Email
- Matt Lacuesta on LinkedIn
- Noah Learner on LinkedIn
- Jim Kreinbrink on LinkedIn
Companies and Organizations
Tools and Platforms
- ChatGPT
- Claude
- Zapier
- Make (formerly Integromat)
- GoHighLevel
- Expandi
- Moonlight AI
- Perplexity AI
- Clubhouse
Legacy Search Engines
Building Smarter Strategies With AI and Human Insight
If your marketing team is struggling to balance automation with authenticity, it’s time to evolve. At Session Interactive, we help businesses optimize for both — integrating AI tools, refining analytics, and aligning marketing performance with revenue growth. Let’s build strategies that keep your brand visible, human, and ahead of the curve.
For more episodes on digital growth, analytics, and creative strategy, subscribe to the Built to Convert podcast. Ready to scale smarter? Visit Session Interactive to see how we can help your marketing work harder.
