Jeff Haas is the COO of Seer Interactive, a top digital marketing agency that helps brands drive growth through data-driven SEO, paid media, and analytics strategies. Under Jeff’s leadership, Seer has grown to over 150 team members and has become renowned for its focus on performance, culture, and operational excellence. With a unique background that began on Wall Street, Jeff brings financial acumen and a passion for people development to the marketing world, blending strategic insight and team empowerment to fuel agency and client success.
About the Episode
In a world where technology evolves faster than most companies can adapt, building a team that thrives through change has become the ultimate advantage. In this conversation, host Tyler Lane speaks with Jeffrey Haas about the intersection of culture, leadership, and innovation in digital marketing. They explore how Seer Interactive embraces AI disruption, empowers teams to take risks, and redefines what transparency and trust mean inside a modern agency.
Key Moments
Scaling From Two to Thirty-Five: Lessons in Growth and Grit
- How Jeff turned a two-person BD team into a 35-person growth engine through trust and collaboration [03:46].
Riding the Wave of Change
- Why digital marketing’s pace of evolution demands leaders who can stay curious and adaptable [08:03].
AI as a Cultural Catalyst
- How Seer’s AI Council transformed both internal operations and client strategies [11:41].
Transparency and Experimentation as Core Values
- Why being honest about uncertainty builds stronger relationships with clients and teams [15:23].
Data-Driven Consulting and Real Business Impact
- How agencies can use their data to advise clients beyond traditional marketing metrics [18:41].
Partnership Over Profit
- The importance of saying no to bad fits and referring clients to better-aligned partners [21:04].
Leading With Empathy During Transformation
- Setting client expectations in an AI-driven world without overpromising or losing trust [27:20].
Breaking Down Silos for Integrated Success
- How open communication and collaboration across teams elevate the client experience [30:28].
Top Insights
- Foster a culture of vulnerability and trust – When leaders admit they don’t have all the answers, it empowers teams to collaborate, innovate, and grow together.
- Invest consistently in learning and innovation – Providing training and space for experimentation helps employees adapt quickly to emerging technologies like AI.
- Align operations with a clear culture of curiosity – Encouraging curiosity across departments ensures that teams stay proactive and continuously seek better ways to deliver value.
- Prioritize transparency in communication and decision-making – Sharing company performance and leadership insights openly builds credibility and strengthens team alignment toward shared goals.
- Embrace disruption as an opportunity for transformation – Treating technological shifts as catalysts for reinvention keeps organizations flexible, forward-thinking, and competitive in a fast-changing market.
Notable Quotes
- “The biggest thing I learned when I came to Seer Interactive is the power of vulnerability.”
- “When you give people the opportunity and the tools to achieve, they will.”
- “If you want to embrace that and ride this, this could take what we do to the next level.”
- “We’ve been really doubling down on this more than any other innovation investment we’ve made in history.”
- “I went to bed every night knowing my mom was proud of what we were trying to do.”
Resources
Industry Leaders
Companies and Organizations
Build Smarter, Stronger Marketing Cultures
The future of marketing belongs to leaders who empower their teams and embrace change head-on. At Session Interactive, we help agencies and brands evolve with confidence — through analytics, AI integration, and strategies that make innovation scalable.
If you’re ready to build a culture of growth and performance, visit Session Interactive to learn how we can help your business thrive in the next era of digital marketing.
