Yash Ranadive is the Founder and CEO of Videoselz, a platform that helps brands boost conversions by showcasing user-generated content and product videos directly inside their Shopify stores. With prior leadership roles at Meta, Yash has helped drive billions in impact, and his current company recently earned the Built for Shopify badge, which is achieved by less than 2% of apps on the platform. A seasoned engineer with over 17 years of experience, Yash is a serial entrepreneur who has built and scaled multiple startups, drawing inspiration from process-driven approaches and a deep passion for quality.
About the Episode
Video is becoming one of the most powerful tools in e-commerce, and AI is accelerating that shift faster than most brands realize. In this episode, Tyler Lane hosts Yash Ranadive, Founder and CEO of Videoselz, to explore how immersive content, personalization, and leadership lessons from Meta are shaping the future of online shopping. Yash shares insights from building multiple startups, leading engineering teams at scale, and why brands should focus on AI-driven customer engagement before the spatial computing wave fully arrives.
Yash’s Entrepreneurial Journey
- How a documentary sparked Yash’s obsession with quality and entrepreneurship [2:35].
The Role of Spatial Computing in E-Commerce
- Why AR/VR is exciting but still faces adoption friction for everyday consumers [17:16].
Leadership and Execution at Scale
- How startups must eliminate inefficiency and execute with absolute clarity on goals [29:02].
Balancing Ambition and Personal Life
- The reality of entrepreneurship while raising a family and managing time sustainably [36:39].
Top Insights
- Double down on video content in your storefront – Video naturally captures attention and helps shoppers understand products faster than text alone.
- Run focused “war room” sessions to solve critical problems – Intense, distraction-free collaboration accelerates execution and drives faster breakthroughs.
- Prioritize AI adoption over emerging tech hype – AI is already transforming e-commerce through personalization, analytics, and content creation today.
- Set clear goals with defined exit criteria – Knowing exactly what “done” looks like keeps teams aligned and prevents wasted effort.
- Optimize for outcomes instead of productivity routines – Sustainable progress comes from hitting milestones, not micro-optimizing every hour of the day.
Notable Quotes
- “One thing is that your eyes are your biggest bandwidth to your brain, you know, seeking and getting information.”
- “It’s very important to be close to the code.”
- “Human beings, just like flowing water, are going to take the path of least resistance.”
- “eCommerce and AI, just like, you know, a match made in heaven.”
- “Leadership should have absolute clarity.”
Resources
Industry Experts
Companies and Organizations
Books, Documentaries, and Media
- Jiro Dreams of Sushi
- Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity by Frank Slootman
- Minority Report
Events and Conferences
Video, AI, and the Future of eCommerce Growth
If your product pages still rely on static images and text, you’re missing one of the biggest opportunities in modern e-commerce. Video is reshaping how customers connect with brands, and AI is accelerating personalization, content creation, and smarter decision-making faster than ever. At Session Interactive, we help brands stay ahead of these shifts by building performance-driven strategies that combine creative storytelling, data, and emerging technology to drive measurable growth.
For more conversations on marketing innovation, leadership, and the tools shaping the future of digital commerce, subscribe to the Built to Convert podcast. Ready to boost conversions and build what’s next? Contact Session Interactive to learn how we can help you scale with clarity and confidence.
