Tyler Lane is the CEO and Founder of Session Interactive, a Denver-based digital marketing consultancy specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. With over 11 years of experience in digital marketing, Tyler leads a team of seasoned professionals who deliver data-driven solutions to help clients achieve measurable growth. Under his leadership, Session Interactive has become a trusted partner across industries such as finance, healthcare, technology, and travel, known for its strategic thinking and flawless execution.
About the Episode
In this episode of Built to Convert, Tyler Lane, CEO and Founder of Session Interactive, is interviewed by Chad Franzen of Rise25 to discuss how data-driven marketing and strategy help brands grow with intention. He shares how to balance analytics with creativity, why SEO is far from dead, and what makes a successful digital campaign in a crowded landscape. Tyler also provides insights on embracing AI to boost collaboration and accelerate results.
Key Moments:
- Tyler Lane shares the inspiration behind founding Session Interactive [1:42]
- Session Interactive’s growth trajectory from consulting roots to a structured digital agency [3:29]
- The importance of technical SEO and analytics as the foundation for strategic marketing [4:19]
- Balancing creativity with data-driven decisions to improve user experience and conversions [6:24]
- How Session Interactive is embracing AI [13:13]
- Defining campaign success through clean data, aligned KPIs, and quarterly reporting checkpoints [18:38]
Top Insights
- Prioritize clean, attributable data from the start – Ensuring accurate analytics empowers better decisions and improves campaign performance across all channels.
- Align strategy with evolving user experience trends – A strong UX focus enhances engagement and conversion, ultimately boosting ROI and brand trust.
- Diversify beyond paid media channels – Relying solely on quick wins can limit growth, but long-term SEO and content efforts compound value over time.
- Invest in team innovation and ongoing learning – Dedicating time to upskilling ensures your team stays ahead in a rapidly changing digital landscape.
- Establish clear KPIs and review quarterly – Regular check-ins on metrics and goals create transparency, build trust, and drive measurable outcomes.
Notable Quotes
- “I got let go from three different agencies in the span of about four years.”
- “Without attributable data about data cleanliness. How are you going to obtain quality insights?”
- “Our goal is to structure a program to get our content writers as much information as possible.”
- “Session is only as good as the next interaction a client has with a Session Interactive employee.”
- “Too much reliance on paid media is definitely not necessarily a good thing.”
Resources mentioned in this episode
Ready to Cut Through the Hype?
From SEO and analytics to paid media and content, Session zeroes in on what truly drives growth: smarter decisions and better user experiences. Known for their collaborative approach and measurable results, they partner with forward-thinking companies across industries to solve digital challenges — and turn them into opportunities.
Learn more at sessioninteractive.com.
