Mark Mitton is the President of Gravity Sprint, a division of Gravity Global focused on driving growth for startups and pivoting companies. With over 15 years of experience, he has led branding for 15 startups and worked with Fortune 1000 companies. Mark co-founded Carbon8, a digital marketing agency acquired by 9thWonder, and has been a recognized voice in the industry through appearances on MSNBC’s Business Makeover and his contributions to branding and digital strategy.
About the Episode
The rapid growth of AI is transforming how marketers strategize, create, and deliver campaigns. But while AI offers immense potential, many marketers grapple with where to begin and how to stay innovative. In this episode, host Tyler Lane talks with Mark Mitton about harnessing AI to boost creativity and move toward more strategic roles in marketing. They discuss the art of blending technology with human insights to deliver creative and impactful campaigns.
Key Moments
Mark’s Career Journey
- From product marketing to founding a digital agency [1:50]
AI’s Transformational Potential
- Why AI requires agility and experimentation [6:27]
- How AI is shifting marketing roles from execution to strategy [10:42]
Dispelling AI Myths
- Misconceptions about AI adoption [12:26]
- Building client-specific GPTs to ensure brand consistency [15:34]
Ethics and Security
- Addressing legal and ethical concerns in AI-driven marketing [31:40]
- Mark’s personal AI use cases and advice for marketers [36:12]
Top Insights
- Test AI Tools Across Teams – Encourage departments to experiment with AI to unlock innovation and confidence in new technologies.
- Customize For Clients – Develop tailored AI models to align with client data, guidelines, and branding while enhancing trust.
- Use AI Beyond Automation – Leverage tools for ideation, testing assumptions, and validating campaigns to increase effectiveness.
- Create Governance Policies – Implement rules for AI usage to protect security, meet ethical standards, and minimize risks.
- Develop AI Skills – Invest in training marketers to maximize AI’s strategic and creative potential.
Notable Quotes
- “The only way to win is for an organization to be just as dynamic as technology.”
- “There’s almost always been a lid on how much marketing we could do based on just human capital.”
- “It’s only creative if it converts, and I think that’s sometimes hard for artists.”
- “I think we’re going to see a similar sort of flip in marketing, where it’s really going to push people to start being more strategic.”
Resources
Industry Experts
Companies and Organizations
AI-Driven Tools
Unlock the Future of Marketing
Unlock smarter, more innovative marketing solutions by blending human creativity with the power of AI. Start your AI marketing transformation today by exploring client-specific applications and fostering experimentation across your team.
For more insights and practical advice, subscribe to the Built to Convert podcast or contact Session Interactive to elevate your marketing strategies
