Built to Convert brings together growth-minded marketers, founders, and business leaders to explore how strategy, data, and creativity drive measurable results. Each episode features candid conversations, expert insights, and real-world stories that unpack what it truly takes to grow brands with intention.
Whether you’re scaling a marketing team, navigating digital transformation, or just trying to make smarter decisions with your budget, this podcast is built for you.
In this episode of Built to Convert, host Tyler Lane sits down with Jeff Tucker, Senior Director of SEO at SoFi, to talk about scaling enterprise SEO with AI and authority-driven strategy. They discuss aligning SEO with internal teams for measurable ROI, using AI to streamline research without losing human oversight, and building content that earns trust in competitive fintech markets.
In this episode of Built to Convert, host Tyler sits down with Chuck Aikens, Founder of Tymoo, to talk about how AI is rewriting the rules of SEO and product discovery. They discuss why traditional KPIs are breaking down, how to use AI to reverse-engineer customer journeys, and what makes content visible to large language models. Chuck also shares his approach to auditing brand relevance through synthetic personas.
In this episode of Built to Convert, host Tyler Lane sits down with Liza Adams, AI Advisor and GTM Strategist at GrowthPath Partners, to discuss how CMOs can leverage AI as a strategic advantage. They explore why product market fit matters more than campaign volume, how to prompt AI for smarter thinking, and what it takes to guide teams through transformation. Liza also shares advice on vetting AI consultants and earning a seat at the leadership table.
In this episode of Built to Convert, host Tyler Lane sits down with Brian Brooks, Founder of FreshPixelCo, to discuss why fast and flexible design drives better outcomes in today’s competitive environment. They discuss how to embed quickly into client teams, the role of “value-add” moments in exceeding expectations, and why clear boundaries are essential to creative longevity. Brian also gives advice on staying inspired while avoiding burnout.
Many brands spend too much time perfecting design and not enough time clarifying their message. This episode explores how early-stage companies can accelerate, experiment with messaging, and craft brands that resonate. Tyler Lane hosts Alaina Andreozzi as they discuss the value of minimum viable creative, structuring fractional roles for high impact, and why message clarity consistently outperforms polished campaigns.
Tyler Lane is the CEO and Founder, and Lead Organic Strategist of Session Interactive, a Denver-based digital marketing agency specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. He is a digital marketing leader with over 20 years of experience consulting on digital marketing challenges and building digital marketing solutions.