Built to Convert brings together growth-minded marketers, founders, and business leaders to explore how strategy, data, and creativity drive measurable results. Each episode features candid conversations, expert insights, and real-world stories that unpack what it truly takes to grow brands with intention.
Whether you’re scaling a marketing team, navigating digital transformation, or just trying to make smarter decisions with your budget, this podcast is built for you.
In this episode of Built to Convert, host Tyler Lane sits down with Mariah Kamei, Vice President of Growth at IMM, to discuss how AI, strategy, and storytelling are powering smarter B2B marketing. They unpack how campaign velocity can be achieved without compromising quality, how creatives thrive with strategic constraints, and how AI tools are being integrated into content production.
Too many marketers chase clicks and impressions, only to be disappointed when real business growth doesn’t follow. While these vanity metrics may look good on paper, they rarely reflect true performance. Tyler Lane shares how brands can shift from surface-level indicators to strategies that truly drive ROI, emphasizing the importance of integrated marketing, measurable outcomes, and modern SEO strategies that adapt to AI-driven changes.
Too many marketers chase clicks and impressions, only to be disappointed when real business growth doesn’t follow. While these vanity metrics may look good on paper, they rarely reflect true performance. Tyler Lane shares how brands can shift from surface-level indicators to strategies that truly drive ROI, emphasizing the importance of integrated marketing, measurable outcomes, and modern SEO strategies that adapt to AI-driven changes.
In this episode of Built to Convert, host Tyler Lane sits down with Keith Scandone, Co-founder and CEO of O3 World, to talk about building long term enterprise success through innovation and client connection.
In this episode of Built to Convert, host Tyler Lane sits down with Jeff Tucker, Senior Director of SEO at SoFi, to talk about scaling enterprise SEO with AI and authority-driven strategy. They discuss aligning SEO with internal teams for measurable ROI, using AI to streamline research without losing human oversight, and building content that earns trust in competitive fintech markets.
Tyler Lane is the CEO and Founder, and Lead Organic Strategist of Session Interactive, a Denver-based digital marketing agency specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. He is a digital marketing leader with over 20 years of experience consulting on digital marketing challenges and building digital marketing solutions.