In this episode of Built to Convert, host Tyler Lane sits down with Brandon O’Connor, Founder and CEO of Trustworthy Digital, to discuss building a transparent digital agency in the age of AI. They explore how integrity shapes long-term client relationships, why adapting SEO strategies to LLM-driven search is critical, and how AI can enhance efficiency without replacing human insight. Brandon also shares predictions on how monetization and data from AI platforms will transform digital marketing.

In this episode of Built to Convert, host Tyler Lane sits down with Mariah Kamei, Vice President of Growth at IMM, to discuss how AI, strategy, and storytelling are powering smarter B2B marketing. They unpack how campaign velocity can be achieved without compromising quality, how creatives thrive with strategic constraints, and how AI tools are being integrated into content production.

Too many marketers chase clicks and impressions, only to be disappointed when real business growth doesn’t follow. While these vanity metrics may look good on paper, they rarely reflect true performance. Tyler Lane shares how brands can shift from surface-level indicators to strategies that truly drive ROI, emphasizing the importance of integrated marketing, measurable outcomes, and modern SEO strategies that adapt to AI-driven changes.

Too many marketers chase clicks and impressions, only to be disappointed when real business growth doesn’t follow. While these vanity metrics may look good on paper, they rarely reflect true performance. Tyler Lane shares how brands can shift from surface-level indicators to strategies that truly drive ROI, emphasizing the importance of integrated marketing, measurable outcomes, and modern SEO strategies that adapt to AI-driven changes.

In this episode of Built to Convert, host Tyler Lane sits down with Keith Scandone, Co-founder and CEO of O3 World, to talk about building long term enterprise success through innovation and client connection.