Built to Convert

Built to Convert brings together growth-minded marketers, founders, and business leaders to explore how strategy, data, and creativity drive measurable results. Each episode features candid conversations, expert insights, and real-world stories that unpack what it truly takes to grow brands with intention.

Whether you’re scaling a marketing team, navigating digital transformation, or just trying to make smarter decisions with your budget, this podcast is built for you.

Dan Male

Empowering SMEs To Compete in the AI Era With Daniel Male

Small and midsize businesses are facing a rapidly shifting competitive landscape as AI lowers barriers to entry and accelerates commoditization. In this episode, Tyler Lane hosts Daniel Male, Co-founder of Mariner 11, to discuss how SMEs can compete more effectively by leaning into brand strategy, prioritization, and integrated marketing. Daniel shares his journey from agency leadership to entrepreneurship, unpacks how AI is reshaping search and content, and explains why distinctive brands — not shortcuts — will be the differentiator in the AI era.

Sarah Foley

Elevating Brand Marketing in Higher Education With Sarah Foley

Mission-driven companies often have deep conviction but struggle to translate that purpose into scalable, predictable growth. In this episode, Tyler Lane sits down with Trey Sheneman, Founder of Herald and creator of the COMPASS Method, to unpack how strategic clarity, disciplined focus, and trust-driven leadership unlock sustainable growth. Trey shares his journey from ministry to marketing, lessons learned from working with brands like John Maxwell and Dave Ramsey, and how his framework helps founders align vision, messaging, offers, and channels without losing authenticity or values

Trey Sheneman

Unlocking Scalable, Mission-Driven Growth Through Strategic Clarity With Trey Sheneman

Mission-driven companies often have deep conviction but struggle to translate that purpose into scalable, predictable growth. In this episode, Tyler Lane sits down with Trey Sheneman, Founder of Herald and creator of the COMPASS Method, to unpack how strategic clarity, disciplined focus, and trust-driven leadership unlock sustainable growth. Trey shares his journey from ministry to marketing, lessons learned from working with brands like John Maxwell and Dave Ramsey, and how his framework helps founders align vision, messaging, offers, and channels without losing authenticity or values

Brian Halligan

Leading Marketing in the AI Era With HubSpot Co-founder Brian Halligan’s AI Clone

This episode takes a unique turn as Tyler Lane and Dr. Jeremy Weisz interview an AI clone of HubSpot Co-founder Brian Halligan. Together, they explore how AI is reshaping marketing, SEO, leadership, and customer acquisition. Drawing from Brian’s philosophy and experience scaling HubSpot, the conversation unpacks timeless leadership lessons, the future of inbound marketing in an AI-first era, and how founders, marketers, and agencies can adapt without losing authenticity.

Lisa Larson-Kelley

Blending Creativity, Technology, and Culture To Drive Agency Growth With Lisa Larson – Kelley

In this episode, Tyler Lane sits down with Lisa Larson-Kelley, Founder and CEO of Quantious, to explore how blending creativity, technology, and culture fuels sustainable agency growth.

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Meet the Host

Tyler Lane

Tyler Lane is the CEO and Founder, and Lead Organic Strategist of Session Interactive, a Denver-based digital marketing agency specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. He is a digital marketing leader with over 20 years of experience consulting on digital marketing challenges and building digital marketing solutions.