In this episode of Built to Convert, Tyler Lane is joined by Jesse McCabe, Director of Marketing at Bigeye, to discuss how to scale marketing teams inside complex technical environments. They explore the fundamentals that never change, the metrics that actually matter, and how to build cross functional alignment that speeds up growth.

In this episode of Built to Convert, host Tyler Lane is joined by Matt McKenzie, President of Alloy Digital and Founder of Meaningful AI, to discuss how companies can overcome fear and take practical steps toward AI adoption. They explore why governance and data readiness matter more than tools, how to avoid the trap of “pilot purgatory,” and what it takes to design AI-driven transformation that actually sticks.

Learn how to bridge traditional marketing and AI innovation with Mark Kutowy. Explore SEO’s evolution, real results, and authentic engagement.

In this episode of Built to Convert, host Tyler Lane sits down with Kent Lewis, Fractional CMO at Anvil Unlimited, to discuss how to build a resilient agency in a changing digital world. They explore the lessons learned from rebuilding company culture, why accountability and empathy must coexist, and how to align people with purpose. Kent also shares his perspective on AI’s impact on agencies and why adaptability will define the next generation of marketing leaders.

In this episode of Built to Convert, host Tyler Lane sits down with Jeffrey Haas, COO of Seer Interactive, to discuss how vulnerability and empowerment shape culture and drive growth in digital marketing. They explore how embracing AI and continuous innovation redefines agency operations, why integration across teams is critical for client success, and how transparency builds long-term trust. Jeffrey also shares his perspective on developing adaptable leaders who can thrive through disruption.