Built to Convert

Built to Convert brings together growth-minded marketers, founders, and business leaders to explore how strategy, data, and creativity drive measurable results. Each episode features candid conversations, expert insights, and real-world stories that unpack what it truly takes to grow brands with intention.

Whether you’re scaling a marketing team, navigating digital transformation, or just trying to make smarter decisions with your budget, this podcast is built for you.

Matt Green

Transforming SEO From Commodity To Competitive Advantage With Matt Green

SEO competitive advantage starts with content, positioning, and measurement that connect search strategy to real business growth. Matt Green shares how brands can move beyond rankings and checklists by creating expert-driven content, reducing buyer uncertainty, and aligning SEO with revenue outcomes.

Tyler Lane

Turning Data Into Growth Opportunities With Tyler Lane

Learn how credit unions can stay relevant through brand, emotion, and digital strategy to build trust and stronger member relationships.

Tyler Lane

Making Credit Unions Matter: Brand, Emotion, and the Future of Member Relevance

Learn how credit unions can stay relevant through brand, emotion, and digital strategy to build trust and stronger member relationships.

Ken McLoud

Turning AI Hype Into Real Business Solutions With Ken McLoud

Learn how to turn AI hype into real business results. Ken McLoud shares practical strategies for AI implementation, ROI, and scalable business solutions.

Melanie Draheim

Storytelling That Drives Results in Finance With Melanie Draheim

Learn how storytelling in financial marketing builds trust, drives engagement, and improves conversions with real-world insights.

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Meet the Host

Tyler Lane

Tyler Lane is the CEO and Founder, and Lead Organic Strategist of Session Interactive, a Denver-based digital marketing agency specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. He is a digital marketing leader with over 20 years of experience consulting on digital marketing challenges and building digital marketing solutions.