Too many marketers chase clicks and impressions, only to be disappointed when real business growth doesn’t follow. While these vanity metrics may look good on paper, they rarely reflect true performance. Tyler Lane shares how brands can shift from surface-level indicators to strategies that truly drive ROI, emphasizing the importance of integrated marketing, measurable outcomes, and modern SEO strategies that adapt to AI-driven changes.

Too many marketers chase clicks and impressions, only to be disappointed when real business growth doesn’t follow. While these vanity metrics may look good on paper, they rarely reflect true performance. Tyler Lane shares how brands can shift from surface-level indicators to strategies that truly drive ROI, emphasizing the importance of integrated marketing, measurable outcomes, and modern SEO strategies that adapt to AI-driven changes.

In this episode of Built to Convert, host Tyler Lane sits down with Keith Scandone, Co-founder and CEO of O3 World, to talk about building long term enterprise success through innovation and client connection.

In this episode of Built to Convert, host Tyler Lane sits down with Jeff Tucker, Senior Director of SEO at SoFi, to talk about scaling enterprise SEO with AI and authority-driven strategy. They discuss aligning SEO with internal teams for measurable ROI, using AI to streamline research without losing human oversight, and building content that earns trust in competitive fintech markets.

In this episode of Built to Convert, host Tyler sits down with Chuck Aikens, Founder of Tymoo, to talk about how AI is rewriting the rules of SEO and product discovery. They discuss why traditional KPIs are breaking down, how to use AI to reverse-engineer customer journeys, and what makes content visible to large language models. Chuck also shares his approach to auditing brand relevance through synthetic personas.