Learn how to turn AI hype into real business results. Ken McLoud shares practical strategies for AI implementation, ROI, and scalable business solutions.

Learn how storytelling in financial marketing builds trust, drives engagement, and improves conversions with real-world insights.

Leveraging AI and strategic thinking for business growth is becoming essential in today’s digital landscape. As AI tools automate execution, the real competitive advantage comes from how leaders think, plan, and make decisions. In this episode, Tyler Lane explores how businesses can use AI not just for efficiency, but as a driver of smarter strategy and long-term growth.

Michael Murdoch, VP of Marketing at University Credit Union, shares insights on how credit unions can build preference and loyalty in a commoditized marketplace where products and rates are often identical across competitors. He explores the importance of evolving from a transactional institution into a lifestyle brand, focusing on authentic marketing strategies that connect with members beyond just the products they offer. Tyler Lane hosts Michael as they discuss how credit unions can maintain their mission-driven values while achieving growth and performance.

Many e-commerce brands pour money into Google and Meta ads but struggle to scale profitably in an increasingly automated and AI-driven landscape. In this episode, Tyler Lane hosts Brian Lasonde, Founder and CEO of PPC Boost, to unpack what it really takes to grow from seven to eight figures using paid media. Brian shares lessons from his agency journey, common scaling mistakes, smarter measurement frameworks, and how AI is reshaping creative workflows — without replacing human strategy.