Built to Convert

Built to Convert brings together growth-minded marketers, founders, and business leaders to explore how strategy, data, and creativity drive measurable results. Each episode features candid conversations, expert insights, and real-world stories that unpack what it truly takes to grow brands with intention.

Whether you’re scaling a marketing team, navigating digital transformation, or just trying to make smarter decisions with your budget, this podcast is built for you.

Matt McKenzie

Conquering AI Adoption Hurdles and Building Meaningful Digital Transformation With Matt McKenzie

In this episode of Built to Convert, host Tyler Lane is joined by Matt McKenzie, President of Alloy Digital and Founder of Meaningful AI, to discuss how companies can overcome fear and take practical steps toward AI adoption. They explore why governance and data readiness matter more than tools, how to avoid the trap of “pilot purgatory,” and what it takes to design AI-driven transformation that actually sticks.

Mark Kutowy

Bridging the Gap Between Traditional Expertise and AI-Driven Marketing With Mark Kutowy

Learn how to bridge traditional marketing and AI innovation with Mark Kutowy. Explore SEO’s evolution, real results, and authentic engagement.

Kent Lewis

Building a Resilient Agency in a Changing Digital World With Kent Lewis

In this episode of Built to Convert, host Tyler Lane sits down with Kent Lewis, Fractional CMO at Anvil Unlimited, to discuss how to build a resilient agency in a changing digital world. They explore the lessons learned from rebuilding company culture, why accountability and empathy must coexist, and how to align people with purpose. Kent also shares his perspective on AI’s impact on agencies and why adaptability will define the next generation of marketing leaders.

Jeffrey Hass

Building Culture and Embracing Innovation in Digital Marketing With Jeffrey Haas

In this episode of Built to Convert, host Tyler Lane sits down with Jeffrey Haas, COO of Seer Interactive, to discuss how vulnerability and empowerment shape culture and drive growth in digital marketing. They explore how embracing AI and continuous innovation redefines agency operations, why integration across teams is critical for client success, and how transparency builds long-term trust. Jeffrey also shares his perspective on developing adaptable leaders who can thrive through disruption.

Hal Zeitlin

Building Scalable, Self-Managed Websites That Drive Growth With Hal Zeitlin

In this episode of Built to Convert, host Tyler Lane sits down with Hal Zeitlin, Owner of Candid Leap, to discuss building scalable, self-managed websites that drive growth. They explore how Webflow is reshaping the no-code landscape, the importance of transparency and alignment during site migrations, and the future of AI-driven web personalization. Hal also shares how clarity, honesty, and strong systems keep his team and clients thriving.

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Meet the Host

Tyler Lane

Tyler Lane is the CEO and Founder, and Lead Organic Strategist of Session Interactive, a Denver-based digital marketing agency specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. He is a digital marketing leader with over 20 years of experience consulting on digital marketing challenges and building digital marketing solutions.