Built to Convert

Built to Convert brings together growth-minded marketers, founders, and business leaders to explore how strategy, data, and creativity drive measurable results. Each episode features candid conversations, expert insights, and real-world stories that unpack what it truly takes to grow brands with intention.

Whether you’re scaling a marketing team, navigating digital transformation, or just trying to make smarter decisions with your budget, this podcast is built for you.

Brian Halligan

Leading Marketing in the AI Era With HubSpot Co-founder Brian Halligan’s AI Clone

This episode takes a unique turn as Tyler Lane and Dr. Jeremy Weisz interview an AI clone of HubSpot Co-founder Brian Halligan. Together, they explore how AI is reshaping marketing, SEO, leadership, and customer acquisition. Drawing from Brian’s philosophy and experience scaling HubSpot, the conversation unpacks timeless leadership lessons, the future of inbound marketing in an AI-first era, and how founders, marketers, and agencies can adapt without losing authenticity.

Lisa Larson-Kelley

Blending Creativity, Technology, and Culture To Drive Agency Growth With Lisa Larson – Kelley

In this episode, Tyler Lane sits down with Lisa Larson-Kelley, Founder and CEO of Quantious, to explore how blending creativity, technology, and culture fuels sustainable agency growth.

Brad Hendrickson

Blending Creative Partnerships, Data, and Authenticity for Brand Growth With Brad Hendrickson

In this episode of Built to Convert, host Tyler Lane is joined by Brad Hendrickson, Chief Client Officer and Partner at Magnetic Creative, to discuss how brands can blend creative partnerships, data, and authenticity for growth.

Building Authentic, Scalable Communities and Aligning Teams for Growth With Scott Leeper

In this episode of Built to Convert, host Tyler Lane is joined by Scott Leeper, Director of Community at Vistage Worldwide, to discuss how authentic, scalable communities drive organizational growth.

Jason Cormier

Unlocking the Real Value of AI in Marketing With Jason Cormier

In this episode of Built to Convert, host Tyler Lane is joined by Jason Cormier, Founder of AI Marketing Forum, to discuss how marketers can unlock the real value of AI. They explore why most teams are overwhelmed by “the problem of too many,” how to focus on essential workflows that move the needle and how to build directive intelligence inside your organization. Jason also shares advice on integrating AI in a way that strengthens both your company and your career.

Meet the Host

Tyler Lane

Tyler Lane is the CEO and Founder, and Lead Organic Strategist of Session Interactive, a Denver-based digital marketing agency specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. He is a digital marketing leader with over 20 years of experience consulting on digital marketing challenges and building digital marketing solutions.