Built to Convert brings together growth-minded marketers, founders, and business leaders to explore how strategy, data, and creativity drive measurable results. Each episode features candid conversations, expert insights, and real-world stories that unpack what it truly takes to grow brands with intention.
Whether you’re scaling a marketing team, navigating digital transformation, or just trying to make smarter decisions with your budget, this podcast is built for you.
In this episode of Built to Convert, Tyler Lane sits down with Eli Rubel, Owner of Matter Made, to talk about scaling smartly without losing freedom. They discuss how to build agencies that thrive without the founder, why refining your ICP and messaging is essential for sustainable growth, and how delegating sales and leadership unlocks profitability. Eli also shares his perspective on the future of agencies in the age of AI.
In this episode of Built to Convert, Tyler Lane speaks with Deborah O’Malley, Founder and Head of Product Strategy at GuessTheTest, to discuss reinventing A/B testing through AI and gamified experimentation.
In this episode of Built to Convert, host Tyler Lane sits down with David Stewart, VP of Innovation at Karsh\Hagan, to discuss driving digital innovation and AI adoption in marketing. They explore how to balance creativity with data, evaluate and implement new AI tools, and coach clients through the challenges of change.
In this episode of the Built to Convert, host Tyler Lane sits down with Brian Kato, Owner of Fusion Vine, to discuss scaling local SEO with AI and human-centered strategy. They explore blending automation with human oversight, mastering brand signals for stronger rankings, and creating multimodal content that drives high-value actions.
In this episode of Built to Convert, host Tyler Lane sits down with Brandon O’Connor, Founder and CEO of Trustworthy Digital, to discuss building a transparent digital agency in the age of AI. They explore how integrity shapes long-term client relationships, why adapting SEO strategies to LLM-driven search is critical, and how AI can enhance efficiency without replacing human insight. Brandon also shares predictions on how monetization and data from AI platforms will transform digital marketing.
Tyler Lane is the CEO and Founder, and Lead Organic Strategist of Session Interactive, a Denver-based digital marketing agency specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. He is a digital marketing leader with over 20 years of experience consulting on digital marketing challenges and building digital marketing solutions.